Press

ABOUT AURA

Founded in 2016 and based in London, United Kingdom, Aura is an app that uses augmented reality to connect people in a common location through scanning patterns on their clothing which translates to messages and images they self select as their publicly displayed Aura. Users can react and send each other messages to connect with people outside their immediate social circles. With Aura you can browse the people in sight who interest you, and choose to reach out through the app, or directly, to take the connection to the next level.

Aura operates in a new industry: Augmented Reality Fashion (AR Fashion).

In September 2016 Aura raised $2M in funding to be used to complete the augmented reality software, build a state of the art app and launch in our first marketplace, Los Angeles, this October.

Press inquiries: press@aura.im